Introduction to Baby Phat Apparel

Baby Phat Clothing could be the solitary most prominent urban trend line with the woman gender. The creator, Kimora Lee Simmons, brought a stylish, and sexy manufacturer, for the urban vogue landscape, something that was desperately required.

In 1998, Kimora Lee Simmons was the natural choice to make, direct and establish the newest denim label. She knew the manufacturers good results would rely on her potential to merge the worlds of high fashion and hip-hop. Kimoras knowledge being a top rated style model, her marriage to Russell, her innate sense of fashion and her affinity with the finer things in everyday life, would set Baby Phat Garments at the forefront in the urban luxury movement.

In less than a decade, the line has positioned itself within the world of fashion as the premiere woman hip-hop brand. Sassy, sexy, and stylish, it first hit the scene as a publicity instrument when tiny tees with all the clever name had been made to electrify a Phat Farm runway show. When celebrities, supermodels and tastemakers began wearing the baby phat tees, a phenomenon grew, and also a choice was built to launch an whole BP sportswear selection. A lifestyle brand name was born.

Kimoras through the leading individual fashion radiates through the entire selection, one which people can’t appear to have enough of. Editorial credits and features in magazines involve Bazaar, Gotham, Seventeen, Star and Vibe which represent the diversity of her brand name. The celebrity-filled fashion shows have become element in the New York Style scene.

Influential photographers Steven Klein, David LaChapelle and Brett Ratner have all been called upon to shoot the life style advert campaigns.

The celebrity-filled fashion exhibits became a New York Fashion Week fixture.

A lot of celebrities have endorsed Baby Phat Apparel overthe years such as Britney Spears, Angie Martinez, Alicia Keys, Ashanti, Brandy, Carmen Electra, Charli Baltimore, Claudette Ortiz, Destiny’s Child, Eve, Foxy Brown, Jennifer Lopez, Woman MayLil’, Kim, Lovher, Madonna, Mariah Carey, Mary J Blige, Naomi Campbell, Nivea, Olivia, Pink, Rita Wilson, Toya, Tyra Banks, Vita.

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